WHAT’S IN IT FOR ME?

Delhi’s air is wretched. My city’s air is getting horrible too.

1

Almost 10,500 people die each year prematurely in Delhi owing to the omnipresent smog that has encapsulated the city for more than a decade now. The Particulate matter levels in Delhi are above 3 times the danger limit.

2

So when the Delhi government tried to implement an odd even formula for private vehicles (Allowing cars on the Delhi roads on alternate days only) the whole region went up in arms about the ‘inconvenience’ it would cause them (safety/business/recreational- etc etc; the laundry list is endless).

The issue is that we all talk a big game. But when it comes to actions and doing something to help there is just one question we need an answer for – WHAT IS IN IT FOR ME?

This is the one question any NGO, Revolutionary, Activist (animal or environmental), 501 3C, Rescue group etc have a very hard time answering.

We expect people to change because of the lecture we are so handily giving them while they are just thinking the same thing-

-What the heck is in it for me?

-Why should I change?

-Why should I listen to this buffoon who thinks he knows more than I do?

3

We will crib about it but won’t act.

-We will say no to plastic until we need a drink of water/soda or a pack of potato chips.

-We will not carpool because it’s not convenient.

-We will detest animal cruelty but we will continue to eat animals for variety/flavor.

-We will cry about an unsafe city but we won’t stop to help a person in need.

-We will clean up our house/shops and leave the trash by the roadside.

-We will wait for our city’s air to be as horrible as Delhi before we act.

4

We all change because of fear.

-Fear of the law.

-Fear of personal loss.

-Fear of someone else gaining more than us.

-Fear for OUR loved ones.

There is JUST ONE other alternative; Negativity out, Positivity in.

  • Show them what is in it for them. A better life, more involvement. Add personal stakes to education.
  • The ONLY hope is our future generation. So let’s make such things a part of their curriculum and not just lectures/seminars.
  • Grade them on it. Give them prizes and rewards for such work (much like sports and studies).

5

Over decades we’ve been making the same inputs and expecting different outcomes. That is the definition of insanity.

It’s time to answer that one question; even for the children.

WHAT IS IN IT FOR ME?

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2 thoughts on “WHAT’S IN IT FOR ME?

  1. Maybe you should also share this article, “What is in it for me?” on FB. Although the goal is to educate the future generation, it is NEVER too late for someone who is willing to take the time, or make little sacrifices, to make a difference. Can you imagine how great it would be if people became involved instead of just hitting “like” or “share” I am trying to work with my nieces and nephews to become more involved- no reward promised since they should learn that their reward is the ability to make a positive impact; not what they hope to receive in return.

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