Inertia is a funny thing.

A body in motion will continue to remain in motion unless an external force is acted upon it to make it stop.

But that is physics.

We at Peedu’s People deal with humans.

Humans defined by habits; most of them bad.

Countrymen oblivious of any sense of civic duty.

Males drowned in their own sense of fake ‘dick totting’ machismo.

We at Peedu’s People started our ‘Keep it (yep- its a double entendre) In’ campaign almost a year ago. Here’s the progress report.

We were just as shy as the next person who doesn’t stop a ‘piss’achar. We were afraid what they might say.

Worse, what they might do when we tap them on the shoulder midstream.

Would they actually turn around and spray us with urine? Would they argue?

They DON’T.

They mostly make excuses (lack of urinals/ everybody does it/ I am diabetic) but when reminded about the disease and filth their habit causes- they actually apologize.

So at Peedu’s People our theory is – They do this because NOBODY TOLD THEM NOT TO;

Not their mother’s who pulled off their elastic drawstring pants on the side of roads.

Not their fathers who stopped often on road-trips to lead by example.

Not their teachers who are just concerned with covering the syllabi.

Not their friends who held pissing matches after guzzling beer.

Not bollywood for sure who has ample heroes urinating on screen.

They’ve never been stopped.

We as Vegans believe that all humans are basically good people- they just end up becoming habitual adults as a consequence of their circumstances.

Most people are just looking for us to stop them.

They want to be stopped. They might want to change a bad habit once it’s pointed out to them.

It’s unto us to point it out and say- Hey, Keep it in. Nobody want’s to see your junk or smell your pee.