There’s something about a fresh start that we all love.

Come January, we all make resolutions – This year I will do….

–From gym memberships to spa’s to running clubs to psychiatrist offices, yoga studios to de-addiction centers to social upstarts, every business is on the upswing.

What’s it about a fresh start?

It is our chance at a “do-over”

Essentially, it is the time of ‘unfucking’.

 

We’re all born Unfucked.

But we start fucking ourselves as we grow up. The more we complicate our life the lesser our sheen becomes, till we’re just a lack-lusture version of ourselves.

 

But we have hope every new year; it’s a time of revival and a time to start afresh.

But why don’t we win the battle?

 

The answer is simple- Because we don’t unfuck ourselves first.

We are always stuck in our own way- we have patented an approach.

We just blindly follow it with minor modifications; but the end result is always the same

-We complicate relationships with our parents, with our lovers, with our siblings, with our teachers, with our children, our neighbours.

We really fuck up our social lives.

All we can think about is what am “I going to get” out of this relationship. We want the other person to give without wanting to give ourselves, its always about what can I take, what can I get, how can I get one over this person. And the best is that we all come out of a relationship feeling like the martyr and the wronged one. Not once do we stop and take a look at our own fucked up mind

-So how do we start unfucking ourselves?

The answer is simple- Go Vegan

Being Vegan is not about the food you eat, in fact that’s only 25% of being Vegan. It is a lifestyle change based on love, compassion, understanding, care and all things we knew as children but lost somewhere down the line.

This January as the new year rolls in, Try Vegan. It will change your life.

We celebrate ‘Veganuary’ all January to favour a new start. Give yourself one month; just  30 days of a new lifestyle that will unfuck you in ways you never imagined.

 

Here are some  simple aspects of cause and effect-

• Speciesism and the fucked human-

-Put a baby in a room with a piglet, a chick, a kitten, a puppy and a calf.

Do you think it will know which one to pet and which one to eat? It cant make a distinction, so it will try to love them all.

But here is when  the ‘fucked minds’ begin to develop…

We teach the baby:

‘This is food, this we can be cruel to. But this is a pet, this we must love.’

This has a hoof, but this has a paw. Our fucked up mind see’s the difference- not the similarity that both animals need it to walk. Our minds are constantly trained to see the distinctions not the similarity

-That’s how we trick and train  the toddler and a young compassionate mind who loves all animals into eating meat by ‘not telling’ them that its really a dead animal in the red box of crispy over-fried cholesterol laden chicken. Or how the animal suffered and was brutally murdered. How the animal needed its leg more than the 2 minutes it took us to eat the flesh.

-We make the child addicted to the spices, fat (butter) and salt on the meat and then we crib about a child being obese. The child gets addicted to the flesh and fat and salt and then it finds out that ‘oops’ it’s a dead animal I’ve eaten.

STOP FOR A SECOND AND IMAGINE HOW MUCH IT FUCKS UP A CHILD’S MIND.

-We teach a child insensitivity but we don’t realize it till the child becomes a teen and shows some insensitivity to us. We wonder where it got that from?

FVCKED (as the romans would spell)

Make a pledge this Veganuary, to give up meat and ‘unfuck’ your life.

• Environment and the fucked up human

-India is one of the filthiest countries in the world- bar none. Firstly, we need to own it.

-The meat/dairy industry is the biggest polluter of water (poop and pee), air (methane from cow-farts) and soil (from deforestation to feed corn to dairy).

-We learn how to keep out house clean, but we leave garbage on the street. We leave plates after we eat, we throw packets of snacks and biscuits, we toss empty water bottles, we throw garbage in polyethylene. We fuck up the environment.

-But in reality we are fucking up ourselves. And the world we will give our children.

-Will we ever resolve to not litter in the new year?

-Will we not drink milk and increase demand for dairy and pollute our environment, just to enable exporting beef to the rest of the world?

-Imagine that we take our babies of our boob and put it on the udder of a cow. Nature gave the mother all the nutrition a baby needs in it’s mothers milk. Nature did the same for the cow and the lioness and the sheep and the elephant. But its almost like we don’t trust our own milk. So we have to steal the calf’s milk.

Millions of calves starve because of the milk, ghee, butter, lassi, mithai, chocolates, cheese that we eat.

Being cruel and indifferent to someone pain and suffering will only FCUK us up further.

Unfuck yourself this Veganuary and get a fresh start in life.

• Health and the loss of it.

The Dalai Lama when asked what baffles him most about mankind said, ““Man.
Because he sacrifices his health in order to make money.
Then he sacrifices money to recuperate his health.”

-According to experts there are only 2 addictions in life, “Salt and Sugar”. When we eat fatty food it is broken down in sugars. So is alcohol (hence alcoholics who give up alcohol usually substitute it with sugary foods)

-We eat animal based food and ingest the hormones we give them to make them bigger, antibiotics we give them to stay healthy in filthy conditions and their unsaturated fat and cholesterol.

-Then we wonder why our children have heavy beards in their teens or girls achieve puberty years before we did.

-We are making ourselves and our children sick and the doctors and pharmaceutical industry wants to keep us sick because its profitable to them.

In this case we let others fucks and and we get fucked.

-Food has become a fashion statement and a ‘socializing’ thing rather than merely fuel to survive. There are more restaurants and eateries registered in Chandigarh than any other business by a ratio of 3:1.

We have royally screwed ourselves. ‘What the health?’

Choose Veganuary for 1 month and see the difference in your health.

 

When my life as a vegan is no more important than a dogs life or an elephants life or a frog’s or a donkeys, then by default , my life is not more important than a woman’s, or a child’s or an older persons. Inclusivity and tolerance becomes a standard for all vegans.

To me it doesn’t matter if you are tall or short, fat or slim, black or white or brown or bald or bespectacled, I love you and respect you just the same.

THAT is the sort of Unfucking we need.

THAT IS THE FIRST STEP WE NEED TO TAKE THIS VEGANUARY

The major ingredient of happiness are;

-Good sleep (physical health)

-Good food (physical health)

–Good relationships (mental health)

-Kindness and compassions (mental health)

-Good fiscal health (we remain unfucked if it is ethical too)

Lets go back to a time where life gets simplified.

Let’s “Unfuck ourselves”

Try Veganuary- It will change your life:

We ‘unfucking’ guarantee it.